Assignment 4: social media animated video essay

TASK:
Produce an animated video essay based on one of the broad themes you have explored within tricks and fakes or animation and visual culture in Part Four. This is a chance to demonstrate your knowledge and ability both in communicating using animated and video content as well as a chance to develop your own particular visual and stylistic approach. For example, compositing, morphing, image quality, absence and digital representation, erasure, re-focusing, social media, video games, corporate video, uncontrollable elements.

  • As a starting point, revisit the research you have produced in this part of the course unit by reading your learning log. Identify a theme you would like to develop further, or identify new ideas that might fit within these themes.
  • Like a written essay, an animated essay should present a point of view or argument, persuading your audience one way or the other. This can be done through the use of audio with supporting images, animations and videos.
  • You may want to record a voiceover sound for this project, use subtitles, or find another way of presenting information in an engaging way.
  • Research your topic by developing a file of source footage and images, and writing a short text to help structure your essay.
  • Build up your sequences from source imagery, your own animation, and by laying down any audio in your editing software. If applicable you can build on videos that you have made earlier in this part. You can use any sources you can find as long as you credit them and password protect your final video if necessary.
  • Edit a final version of your video and upload onto your learning log. Post a link to your blogpost (and password if used) on the OCA discuss forums for other animation students to view. Write a short reflection on your final piece and the process of making it, drawing on any feedback from other students as well.

What cross-platform strategies would be most useful for me in developing a successful moving image social network audience?

My main current visual communications work aims to produce engaging material on contemporary issues to reach a global audience. I want to produce moving image work that brings together my creative documentary work in video, photography, printmaking and/or illustration is a way that can be downloaded to reach a range of different global audiences. I also need to be able to monetise this in some way over time to enable me to free up the necessary time to produce the work I want to produce – both personal work under Zemni Images and work related to my professional consultancy.

This assignment is an essentially practice-based research looking at the work and lessons from other video and animation artists who have been successful on different platforms, and the strategies they use and recommend that would be relevant for my own work. This is includes:

  • content selection and what has proved popular, including different visual techniques like compositing, morphing and erasure
  • audience research and communication
  • technical considerations on different platforms, including equipment and image quality and accessibility
  • use of found visuals and audio resources and collaboration/networking with other social network artists
  • overall cross platform strategy to grow the audience

I will then use this in finalising and uploading my moving image work from this module to different platforms in Assignment 5.

Research overview padlets

Successful moving image artists on social media
How it works: setting up successful social media video channels

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